HI, I'M MICHELLE. YOUR BRAND BESTIE
I'm here to translate the parts of you that people feel but can’t quite explain into a brand and website that makes them want in.
No more blending in with the industry standard or hiding behind visuals that feel “fine.” Let's build the version of your online presence that makes your value obvious, your offers easier to understand, and your dream clients think, “Oh, she’s exactly who I’ve been looking for.”
Over the past 10 years, I’ve built three businesses, and I know exactly what it feels like to outgrow the brand that was supposed to support you.
I'm the designer that sees who you are meant to be
I’ve been the woman with the vision, the skill, and the next-level potential trying to grow from an online presence that no longer matched who I was becoming. I've felt stunted, frustrated and overwhelmed trying to piece together "what even is my brand?!" let alone how to build a website.
And once I figured it out - BOOM! Everything literally clicked into place.
All of a sudden when you see your vision come together online, you're proud to send the link to your website, you're not over-explaining your offers and your message becomes clear... finally. And you feel like you can take up the space that you deserve.
That’s why I build brands and websites for women who are done operating from the outdated version of themselves. Because when your brand finally matches the identity of the woman behind the business, everything changes.
You don’t just look better.
You claim your seat at the table you've always been meant to sit at.
HI, I'M MICHELLE. YOUR BRAND BESTIE
I'm here to translate the parts of you that people feel but can’t quite explain into a brand and website that makes them want in.
No more blending in with the industry standard or hiding behind visuals that feel “fine.” Let's build the version of your online presence that makes your value obvious, your offers easier to understand, and your dream clients think, “Oh, she’s exactly who I’ve been looking for.”
A walk down memory lane
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Born in Tampa FL, I lived there for 6 years then moved to Atlanta, GA. I was raised by a single mom and started homeschooling at a young age.
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in 2023, we had our third son (who was a wonderful surprise!) I started the business you see today. I took all my skills and started to create brands and websites for women entrepreneurs.
mid-late 1990's
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2015
I had my first child and got married at 20. That same year I started my self-care company called Elixir Apothecary. I started selling the products worldwide and gained a loyal customer base.
2021-2023
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2017, we had our second kiddo. in 2018 I started a coaching business to help others start businesses based around their soul purpose. This business grew me so much and showed me the importance of building a personal brand WHILE growing a business.
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mid-late 2000's
I was homeschooled through high school. Creativity showed up in ways that usually do for teenage girls - makeup nails, fashion, acting etc. But I always had a knack for technology and organization. I had no idea how this would help me in the future.
2017-2020
work with me
I’m a wife, homeschool mom to three boys, and usually the found on my walking pad while planning content or prepping my emotional support drinks for the next day.
I’m obsessed with health, wellness, elevated routines, and all things spiritual and growth mindset.
When I’m not designing for clients or at the park with the boys, I’m most likely at a local coffee shop with an fresh vanilla latte in hand, plotting the next business move ☕️
These days, my work has grown beyond branding and websites. I build online ecosystems for women who are done looking less established than they actually are.
I believe your website should never be an expensive brochure.
It should do the heavy lifting, lead your clients through a clear journey, and make the quality of your work impossible to miss.
2025-Present Day
I literally cannot say enough about how enjoyable + easy you made the process of designing the salon website! You truly have such a gift 🤍
- Jordan I.
"Literally cannot say enough..."
Michelle truly has a gift. She has been such a blessing in this process of website building and rebranding.
I am truly amazed at how it turned out!”
- Cortney H.
“I’m seriously blown away."
“The finished product is even better than I could have imagined, and it’s making the biggest difference for me in my business!”
- Angelina G.
"Better than I could have imagined"
“My vision has been brought to life. Michelle made the process go so smoothly and easy to work with. I now feel confident launching my website!”
- Katelyn P.
“My vision has been brought to life. Michelle made the process go so smoothly and easy to work with. I now feel confident launching my website!”
- Katelyn P.
"Confident launching my website!"
“Michelle made the process so fun and easy! She always gave me a the support I needed to decide. I was involved when needed but never felt overwhelmed with the process. From branding to my website launch, I genuinely looked forward to every step!”
- Morgan R.
"Fun + easy!"
lets get started
You've outgrown your past self.
And this is the upgrade your clients have been begging for.
