Project Contract

SERVICE AGREEMENT
The Glow Up - Custom Brand, Website + Podcast Experience
This Agreement (“Agreement”) is made between Design with Michelle Co. (“Designer”) and Client (“Client”) as of the date signed below. By submitting payment, the Client agrees to the following terms and conditions.

1. PROJECT OVERVIEW
Designer will provide Client with a fully custom brand identity, custom Showit website, and podcast strategy + visual direction under The Glow Up Experience, as outlined below.

2. PROJECT SCOPE
A. Branding
Includes:
Full logo suite (primary, secondary, submarks)
Curated font system
Custom color palette
Moodboard + visual direction
10 licensed stock images (commercial use included)
Brand DNA + personality discovery
Brand values, messaging method, and positioning guide
Strategic brand framework for consistent visuals and messaging
B. Website Design — Showit
Includes:
Up to 8 custom-designed pages
(Home, About, Services, Offers, 2–3 Additional Pages, Contact)
Fully custom Showit design
Optimized mobile design
Scheduler integration (Calendly, Acuity, or preferred platform)
Email platform connection (Flodesk or preferred system, if applicable)
Conversion-focused layout and user journey
Built-in on-page SEO structure
Story-driven copywriting

C. Podcast Strategy + Visual Direction (Complimentary Upgrade)
Previously valued at $1,500 USD (~$2,067 CAD) and included as part of this project.
Includes:
Podcast positioning + purpose clarity
Show goal and conversion pathway
Ideal listener + problem mapping
SEO-informed topic direction
4 strategic content pillars
Episode structure, titles, and description framework
Podcast point of view + differentiation
Podcast visual identity direction
Cover art direction
Typography, color, and mood guidance
Podcast name + subtitle refinement
Long-term positioning and brand guardrails
D. Online Presence
Includes:
Custom social media templates for launch and ongoing use

3. TIMELINE
Estimated project duration: 3 weeks, beginning once:
First payment is received
All required questionnaires and content are submitted
Client assets (photos, copy, logins, etc.) are provided
Prerequisite:
Client photoshoot must be completed prior to website kickoff.
Delays in Client response, missing content, or incomplete feedback may extend the timeline.

4. INVESTMENT + PAYMENT TERMS
Total Investment: $3,400 USD
Payment Options:
Pay in Full: $3,400
3 Monthly Payments: $1,134
6 Monthly Payments: $570
All payments are non-refundable, as Designer reserves time and resources to complete this project.

5. REVISIONS
Client is entitled to:
2 rounds of revisions per phase
1: Branding
2: Homepage
3: Full Website Build
Additional revisions or scope changes will be billed at $95/hour, invoiced weekly.
A revision is defined as a batch list of changes delivered at one time. Requests submitted separately may count as additional rounds.

6. CLIENT RESPONSIBILITIES
Client agrees to:
Provide all copy, photos, brand details, and required assets in a timely manner
Complete photoshoot prior to website design phase
Review and return feedback within 48–72 hours when possible
Maintain required subscriptions:
Showit — $29/month
Maintain access to all third-party accounts needed for integration
Client acknowledges that delays in communication or materials may extend the project timeline.

7. DESIGNER RESPONSIBILITIES
Designer agrees to:
Deliver custom, original branding and website design
Provide podcast strategy and visual direction as outlined
Communicate progress clearly and provide updates
Deliver final assets via organized Dropbox folder
Transfer Showit ownership upon completion and final payment
Designer does not provide:
Ongoing website maintenance unless contracted separately

8. WEBSITE OWNERSHIP & INTELLECTUAL PROPERTY
Client receives full ownership rights to final logo files, branding assets, and completed Showit website
Client receives rights to use podcast strategy materials
Designer retains the right to showcase the project in portfolio, marketing, and promotions.
Raw files, working files, or unused concepts remain property of Designer unless otherwise agreed.

9. COMMUNICATION
Communication will occur via email, shared documents, or scheduled calls.
Business hours are Monday–Friday unless otherwise stated.

10. CANCELLATION / TERMINATION
Either party may terminate this Agreement with written notice.
Payments made are non-refundable
Client will receive all completed work up to the termination date
If Client is unresponsive for 14 days, the project will be paused.
After 30 days of no communication, the project is considered abandoned.
A restart fee may apply.

11. LIABILITY
Designer is not liable for:
Client’s failure to maintain subscriptions or platforms
Third-party platform changes or outages
Client agrees to review all deliverables prior to launch.

12. ACCEPTANCE
By submitting payment and signing below, Client confirms they understand and accept all terms within this Agreement.